IIREI UNIVERSE
(THE UNIVERSE · RSA · 2016 till infiniti)
(DOCUMENTARY)
ALBUM
10 Verses
ARTIST
Fanele Thee
VISUAL DIRECTOR
col_shots
SONG
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A Solo Of Some Sort
A Solo Of Some Sort is a stand-out record from Fanele Thee’s album 10 Verses, released through IIREI UNIVERSE. With visuals directed by col_shots, the project pairs honest songwriting with images that stay close to the artist: quiet, personal and unpolished, letting the music lead and the visuals hold the mood.
ALBUM
Bhari
ARTIST
Tale OG
VISUAL DIRECTOR
col_shots
ABOUT.
Bhari by South African hip-hop artist Tale OG is a deeply introspective project that introduces him to the rap game. Thematically, the album explores his childhood and his transformation from a street-hardened youth into a man who achieves a perfect balance between his raw hood origins and personal growth.
1-3-5 brings IIREI UNIVERSE artists Fanele Thee and Tale OG together on one track, two voices from the same label sharing the same space. Visuals directed by col_shots capture the chemistry between them, grounded in the streets and stories that shape both artists’ music.
ARTISTS
Fanele Thee & Tale OG
SONG
1-3-5
VISUALS DIRECTOR
col_shots
ALBUM
IIREI UNIVERSE is a South African independent record label founded in 2016 with one core principle: creative freedom. Built as a home for artists across different genres, IIREI exists to support music that is authored, intentional, and culturally grounded without compromising vision to fit an industry template.
IIREI MERCH
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