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IIREI UNIVERSE

(THE UNIVERSE · RSA · 2016 till infiniti)

(DOCUMENTARY)

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IIREI UNIVERSE is a South African independent record label founded in 2016 with one core principle: creative freedom. Built as a home for artists across different genres, IIREI exists to support music that is authored, intentional, and culturally grounded—without compromising vision to fit an industry template.

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